Liu De
Liu De, born in August 1973, graduated from Beijing Institute of Technology with a bachelor's degree in Industrial Design in July 1996, and obtained a master's degree in Mechanical Design and Theory from the same institute in March 2001. In April 2010, he received a master's degree in Industrial Design from Art Center College of Design in the US. He is Xiaomi's co-founder, executive director, and senior vice president, and head of Xiaomi's Leadership Management Department.
Liu De joined Xiaomi in 2010. His early responsibilities included managing the smartphone supply chain, industrial design, and ecosystem business.
Prior to Xiaomi, Liu De founded and led Rethink Concept between 2007 to 2010, and Beijing Xinfengrui Industrial Design Co., Ltd. between 2003 to 2007. In 2001, he established the Industrial Design Department at University of Science and Technology Beijing, where he served as the dean.